Creativity, Courage & Fairness
CLIENT: NAIL DEMOCRACY
Brand identity
Concept development
Logotype
Strategy
Interior design
Packaging design
Video
Background:
Nail Democracy is a nail studio chain located in Stockholm. With six studios opened since 2020, they are on a mission to change the business of nails – with creativity, courage, and fairness as their main tools.
Nail Democracy is a nail studio bursting with energy, with the goal of being a safe and welcoming place for all customers as well as their employees. Nail Democracy's nail studios are a place of creative freedom and a high level of care and thoughfulness, both when it comes to their customer's wishes and their employee's well-being.
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Our mission was to visualize this idea and create a brand just as bold, outspoken, and saturated as its creators and their way of working. And since Nail Democracy doesn’t really follow the rules, the dress had to match. We created the visual identity, communication concept, and interior design of the studios.
