Closing the loop
CLIENT: EFO
Visual identity
Logotype
Strategy
Web design
Animation
Video
Background:
EFO is a company that has been working with waste procurement for over 40 years. EFO plays a big role in keeping homes and businesses heated while also reducing the toxic waste landfills around the world, by turning waste into energy and contributing to the circular economy.
EFO needed our help in explaining their business model and all the different aspects of it, in an engaging and educational way, while at the same time explaining the context that they operate in. We needed to shift perspectives and perceptions, and dig deep into the world of energy, consumption, waste disposal, and transportation – from a global perspective.
We built their visual identity and message on the core of their business – energy. With a strong iconography and the idea of circularity, we built our design platform, and created the tools necessary to construct both brand concept, website and logotype.
