ABECE is the global leader of concrete roof tile machinery and they have been helping companies reach their goals all over the world since 1919. With more than 100 years of experience, they offer a broad range of entire concrete roof tile plants and machinery upgrades as well as spare parts, service, and support. They supply all customer demands, from low-speed manual production to fully automatic multi-profile plants.
In 2015, ABECE needed an updated visual identity and a strategy forward regarding graphics as well as the tone of voice. To find what separates ABECE from its competitors and what is the key elements that build internal pride. With a cohesive brand and with an evident vision, every sales representative and technician will carry the brand proudly.
A Better Coverage™
ABECE is a business in motion, constantly moving towards its vision of the 100 percent efficient roof tile plant. When you invest in equipment from ABECE, you are not only guaranteed the most efficient and modern systems, you are also guaranteed that they always will be by your side. By keeping close relations, ABECE makes sure that the customer's every need is being met. This is why ABECE offers A Better Coverage™.
Motion & Video
We work continuously with producing video material for ABECE - both showing their exciting products and cutting edge strategies and work methods for building the best concrete roof tile plants in the world. This work has taken us to numerous places around Sweden and abroad. For our productions for ABECE, we handle filming - often in cooperation with both drone operators and photographers - grading and format adaptation in post-production and finally motion graphics.
The ABECE Way™
Throughout the years we have helped ABECE develop a working method called The ABECE Way™. This means that when you invest in equipment from ABECE, you are not only guaranteed the most efficient and modern systems, you are also guaranteed that they will always be by your side, dedicated to delivering the best service and original spare parts to keep your machines up and running as if they were new for many years to come.
In order to make this method reach both existing and potential new customers, Local have been producing a series of five films, explaining what the method means both for ABECE and for their customers. This was later distributed through newsletters, social media, and their website.