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Protorp

VISUAL IDENTITY

WEB

Protorp is a property investment company founded in 2020. Where and how are two questions they are constantly trying to answer regarding their investments. Where, as in where the demand for residential properties will be greatest, and how, as in how to build and develop properties in the most profitable way. The keys to these answers are a combination of data, risk control, and strong leadership – The Protorp Model. A way forward in re-drawing the map for tomorrow's housing.

Web

We helped Protorp to put words into their vision by creating a website with a new visual identity and tone of voice.  The purpose of the website is to show who they are and what they stand for. To tell their story and visualize their business. To make it easy for others to see where Protorp is investing and building the properties of the future.

Visual identity

The logo contains a symbol, which we call Protorps compass. The symbol is made up of three triangles, where the first triangle can be seen in its entirety and where the other triangles are visible behind. The geometric shapes are a visualization of the business's three cornerstones - analytical decision making, risk-adjusted revenue, and power through competence.