Affären i affären.
Soft goats resa är lika fantastisk som imponerande. Att på kort tid bli ledande i Sverige på att sälja cashmere på nätet kräver både affärssinne, mod och kreativitet. Något som vi tog med oss in i designprocessen, när vi fick möjligheten att rita, konstruera och verkställa Softgoats shop-in-shop på varuhuset NK i Stockholm. Den honungsperforerade metallen, de matta pastellfärgerna och de mjuka textilierna utstrålar samma lena känsla som plaggen själva.
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