Photoshoot in the heart of Jämtland
Updated: Nov 5, 2021
The autumn campaign for Johnells 2021, is about new perspectives and new influences. Many of us have undergone major changes in the past year - both mentally and physically. Many have worked at home and are now thirsty to meet friends and colleagues. Many may have had time to devote more time to exercise and outdoor activities than before, while others have lost the spark of exercise.
Johnell's autumn campaign is a tribute to how we choose to live our lives and how we get dressed for it.
The fantastically beautiful Jämtland offered us radiant weather and the material we brought home with us got to dress Johnells' stores and their webshop.